Jeff Judge Jeff Judge
PLAIN-ENGLISH FINANCIAL PLANNING AND ADVICE FOR BUSY PROFESSIONALS
Topic Archive

Behavior

3 viewpoints on this topic. All viewpoints

Behavior is where most financial plans actually break — not at the math, but at the moment. The viewpoints below trace the patterns I see most often after twenty years of writing plans: anchoring on what an investment used to be worth, loss aversion that gets dressed up as prudence, score-keeping against the wrong benchmark. Each essay names the bias, explains why it's expensive, and walks through what a calmer process looks like instead.

Behavioral mistakes don't make people foolish; they make people human. The job of a planner — and the job of these essays — is to build a process that's resilient to the predictable ways our brains misfire under uncertainty, so the plan survives the decade, not just the day it was drafted.